Eight Steps to Number One on Google

We are all aware the Internet is constantly changing and staying up to date on the latest developments is extremely important if you want your business to do well online. The fundamentals of search engine optimization don't change and if you pay attention to these tried and true rules you can be extremely successful online.

The following are eight elements for you to take into consideration whenever you add any new content to your site. If you address each of these elements your search positioning will consistently improve, as will the quality of visitors coming to your site. Let's face it ... You don't just want traffic; you want relevant traffic that is looking to buy. The following is a list of things you need to focus on so your website will appear at the top of the search results in the most relevant of searches.

Page Title

Your page title is one of the first things the search engine spiders view. This title tells the search engines what your page is about. You should NOT simply repeat the keywords over and over in this title. You should limit this title to 8-10 words and it should make sense to the visitor. Don't simply write anything for the spiders. If you do it will lead to a bad user experience and your visitor won't return.

URL

The URL that displays in the address bar of your browser should also contain the keyword focus of the page. The best way to include the keywords is to separate them with hyphens (-). If you don't the search engine spiders will view all the words as one big word.

Meta Data

The meta keywords and meta description are not given as much importance by the search engines as they used to. You should still take the time to create a meta description which includes your keywords of focus for each individual page. Make sure this description makes sense and contains at least one use of the keyword phrase you are focusing on. Also include your keyword phrase in the meta keywords but don't stuff it in over and over. Limit your meta keywords to 8-10 keywords.

Headings and Sub Headings

Headings and sub headings are very similar to chapters of a book. They describe what it is you'll be reading in the coming pages. With your website you should use H1 tags with your keyword of focus on the page. If you have multiple, related keywords of focus for that page, you can use additional H2, H3, and H4 tags as sub headings. Remember, your visitors will be reading these headings so they need to make sense while still including your keywords.

Text Based Navigation

Search engines cannot read images or flash. It is best to use text based navigation which includes the keywords you are focusing on for the page that link is leading to. This will let the search engines know what the page it is linking to is about, and will act as a "vote of confidence" for that keyword. It will also create an excellent user experience since the visitor will know exactly what they are going to see once they click the link. Avoid text based navigation that simply says "About us" and change it to "About Your Company." There are millions of other companies that are doing it wrong and competing for the phrase "About us." It is much easier to win for the phrase "About Your Company."

Image Alt Text

Search engines cannot read images, but they can read the alternative text in your images. If you add this, the spiders know what your image is. If you include the keywords you are focusing on as alternative text for your images, you'll be letting the spiders know what relevance the image has and it will be yet one more instance of proper keyword usage. Many companies skip this, so if you pay attention, you'll be further ahead.

Body Copy

When writing the copy for your page it is important to include your keywords in the copy. Each page of your website should contain between 250 and 600 words and you should include your keyword phrase at least 4-5 times. If adding it that many times lessens the quality of your copy and you believe it will lessen the value your visitor will give to it. DON'T do it! Your objective should be to create an excellent user experience and provide value to your visitor.

Build Links

The phrase from the movie Field of Dreams, "Build it and they will come," doesn't apply to the web. Once you've built your website and have paid attention to all of the elements above, you need to generate awareness and gain inbound links. Search engines look at these inbound links as "votes of confidence" for your site. If those links are coming from relevant sites which have a high page rank, they will be viewed as highly credible "votes" by the search engine algorithms and you will see an increase in your position.

If you use these eight steps as a template to refer to when creating each page on your website, you will find yourself rapidly moving up through the ranks of the search results and the quality of your traffic will soar. This all leads to much higher conversion rates, and huge increases in your online revenue.

If this article has left you with any questions you can simply go to our "Ask the Web Marketing Expert" page and submit your question. We'll answer it right away and we might even write a future article fully addressing your inquiry.

Pete Brand
Co-Founder Mindscape at Hanon McKendry

http://www.mindscape-hm.com

Pete Brand is the creator of the Mindshare Process which, if followed, can guarantee online success. This process can help your company move from the point you realize you need a site, through each step in the process and help you create a website which will lead your customers to become raving fans of your company, product, or service.

Come download your free copy of the Mindshare Guide to Online Marketing

How To Get Free Web Site Traffic

Creating a website is just the first step in creating an internet presence. Once you build and launch the site, now you have to drive traffic to it. You can do this in a number of ways. Some cost money while some are free but cost lots of time and effort. Regardless of which techniques you choose, it is a good idea to try several different approaches simultaneously for best results.
The following traffic techniques work the best:

Writing and Submitting Articles
Writing articles is an effective free way of driving traffic. When you write a 500 word article, submit it to article directories. Your article can give a backlink to your website with a link in the author information area. The web has lots of article directories to choose from. You can submit to some or all of these directories. Some authors believe that you should submit to as many as possible. Others believe that there are only four main article directories you should submit to:

articlecity.com
ezinearticles.com
ideamarketers.com
goarticles.com
When using article marketing on lots of directories, you should also consider using automated tools to help you submit the articles since it can be a very time consuming task.

Pay Per Click
If you want traffic right away, the best way is to use pay per click advertising. Google and Yahoo let you create a brief text link ad and show it in the search results such that you must pay money for each time someone clicks on your link and visits your site. Pay Per Click lets you pay money to drive traffic to your website, and it does indeed work. But you must be careful with PPC advertising because it can get very expensive very quickly.

Web 2.0 Bookmarking
Web 2.0 or Social Bookmarking is a technique that can be very effective in creating backlinks. To use Social Bookmarking, create accounts at sites like Furl.net or Onlywire.com and post your website URL as a bookmark. Bookmarks on these websites are very valuable as backlinks. When other users see your website bookmarks, other users can also bookmark your site, giving you additional links. So, if you can convince other people to bookmark your website, you can get a potentially unlimited number of backlinks.

Leave Comments On Forums
Just about any topic will have forums on the web related to that topic. Post a useful comment or two on these forums and you can get a backlink for your efforts. Many forums will not allow you to specifically promote your website, but they will let you post on the forum as long as your comment is useful and relevant.

Leave Comments On Blogs
Blogs also allow you to comment. Just like for forums, you must leave comments that are thoughtful and relevant or your comments and backlinks will be rejected. Also, try to comment on blogs that do not have "no follow" in the links, because "no follow" links do not pass page rank to your website.

Link Networks
New technologies and systems are now available to partially or fully automate the process of getting backlinks. Backlink networks give you backlinks from other sites in the network. These networks make it really easy to get links without spending lots of time and money.

When considering an automated approach, it is important to look at all the features it offers. Are the backlinks one way or reciprocal? Does it let you submit articles so you get backlinks in context? Can you get free articles from other users? Does it offer social bookmarking capabilities? Does it encourage everyone in the system to help each other with social bookmarking? Selecting an automated system with these features can be the single most important step you take in solving your backlink problem.
Learn how to solve your backlink problem and get more backlinks at Marc Ilgen's Neurolinker.com website.

Optimization Tips To Boost Your Site Rankings

When you have created your website, there are several steps you can tips you can implement to start optimizing your site for search engines from the ground up. If you have selected strong keywords and keyword phrases, given your site its basic structure and drafted your content, then the next step is to optimize that content onpage.

Start by going through your content and identifying where you have used the keywords that you wish to be strongly identified in your site and in your message to your audience. What you are looking to do here is find a place that lends itself to having the keyword bolded, italicized or underlined. You only want to do this once, dont over do it. If you can see a spot that most naturally lends itself to this even better, as it affords more appeal for human viewers, not just the search engine crawlers.

Next look for a place that is suitable for a sub heading, somewhere around about the half way point in your webpage is ideal. This should have an html h2 header and should contain the second most important of your keywords. This guides both the human reader and the search engine crawler to the key points that you wish to be identified.

Moving upwards you next need to implement a page heading. This is the next step up from your subheading or h2 header and should include the most important keyword that you have selected. Your header should be identified by a h1 tag linked to the primary keyword. Once this is done you then want to place this all important heading somewhere in the top left hand side of the page or in the top, middle section of the web page.

The final step up is the top most heading, the actual page title. This is a crucial step to consider carefully. You should include the main keywords here and the fewer the better. When you make a strong title from your primary keywords, with out any unnecessary extras, you give your title more strength. The search engines give the words higher value when there are less of them and can show rapid results in boosting your page ranking.

Finally you should look at whether or not you have included any images or graphics on your page and have you labeled them correctly? Many people mistakenly forget to do this last vital step and you are missing an opportunity to include keyword rich tags when you skip this. An alt image tag is used to identify what the picture or graphic on the site is, either if the picture doesnt load or if being viewed by a blind person (it is read aloud). By using your keywords to identify your graphic or image, for example pet food image, you are adding a little extra weight when the search engines crawl your site. As with your other elements, dont over do it, there is more weight in doing it simply and effectively.

When you have completed these steps you will see that just a few small improvements upon your website will tweak your search engine results and make it a stronger contender in the search engine rankings. Competition is fierce, so take advantage of doing the little things to boost your site in a big way!



Deep Arora is an Internet marketer with over 7 years of online experience and he teaches internet marketing from his blog at HowIDid.com. Check out his blog for some amazing techniques today.

Why Search Engine Optimization Is A Must For Online Success

Many calls for articles are requested with the express description asking that a specific keyword or words be used for search engine optimization. If you are not familiar with the term, the definition according to Wikipedia is the process of improving the volume and quality of traffic to a web site from search engines via natural search results for targeted keywords.So do you know what it means now?

The search engine optimization request means that the word or words supplied by the requestor are to be used as many times as possible within an article while still sounding natural. The object is to generate the most traffic from search engines on the internet. When the word is used within a 500 word article a total of approximately 6 or 8 times without making the article sound too keyword stuffed, the chances of someone finding this article when they search the keyword is pretty good.

For the web owner who contracts for articles with keywords associated with their product or service, a search of that particular keyword will take you to their website. This is used to generate web traffic to their site in the hopes that they will purchase something. For instance, a website that sells hair care products may use hair or hair care as a keyword. When someone is interested in looking at anything that is remotely connected to hair they type in the keyword. The results are displayed and if your site made it to the first page of the search engines, chances are they will go to your website.

If visitors find something they like, they will buy a product from your site. If this happens several times a day you are generating traffic that will make your website more popular. The more hits or times that someone goes to your site, the higher in the rankings that are monitored by search engines like Yahoo and Google, your site will go. The goal is to be in the top spot of course, but number two to eight is a good spot as well.

This is the reason that many people who own websites post articles on their site. Using the keywords that will generate the traffic to their site is extremely important if you want your site to be recognized out of the millions that are starting to swamp the internet. The site can be several pages or one page and the articles that are used on the site are all linked back to the search engines. Search engine optimization has been the number one way for a site to gain recognition.

The first providers of content started the optimization for search engines in the 1990s. Then, it was a fairly simple process. The page was submitted, the search engines would basically send spiders to the page to dissect it. All the words and position in the article were searched and all the information was stored in the search engine.

The whole process of search engine optimization was so simple when it first started. Today, it requires specialized knowledge and serious effort. The search engine algorithms are changing everyday and there are billions of websites on the Internet to compete.

If done properly.... over a period of time, "search engine optimization" is well worth the effort because of the targeted visitors you get.



Ranju Kumar editor of 1webpromotion.com has a great experience in the field of internet marketing and Search engine optimization. If you'd like a team of EXPERTS to Search Engine Optimize your website AND promote it all over the Internet, go to http://1WebPromotion.com to find out how you can leverage other people's effort and time to your success.

Directories Submissions And SEO

This article will guide you the importance of directories submissions in launching a new site, or ranking an existing one. I am going to review 6 important areas.

Directories are the “brand new site” best friend.


Since every new domain gets put in the Google “TrustBox”, since they favor links from trusted sites. This is a part of the "TrustRank" equation within the algorithm. Directories play a very important roll in getting good quality inbound links that help your site to get out. As they pass PageRank and reputation with Google, your site will greatly benefit from its inclusion in these directories, especially in the launching phase of its life cycle. So, finding solid directories to get your site listed is the key.

The viable alternative to link buying... and safer.

Directories provide one-way inbound links to your site, and drive traffic to your site through direct referrals. By doing this, they boost your link popularity and ultimately improve your search rankings. All this done naturally, and cost free in many cases.

Paid vs. free : the differences and the similarities.

Paid directories quickly list your site, were free ones may take several weeks or even months to review it. On the other hand, some paid directories charge expensive listing fees for the link they provide, and that is not cost effective. If you work on a limited budget for your site, you may want to submit to a handful of paid directories but a few hundred of free ones. Of these last ones, prioritize “one-ways” preferably. Whatever directories you submit to, paid or free or a combination of both types, the quality of the directory itself should be the biggest consideration in your decision.

The directory page that counts is where the link is.

When doing a directory submission, not only look at the PageRank of the homepage, but also of the subpage, where your link will be. While it may seem like a benefit to have your site listed on a PR7 directory, this is less effective when you realize that the internal page where your link is actually only a PR3, when you expected more.

Pagerank is not the only factor of directory quality.

A low PR directory is not necessarily a bad one. New directories fall in this category. These directories do review and list sites quicker. Also, when they become more popular, so will your listing. Again, base your decision based on the quality of the directory. And keep in mind whether or not the directory is search engine friendly. When checking the structure of the link to your site, make sure it is not dynamic.

Directories links shouldn’t be more than 10%.

You shouldn’t have more than this percentage in your overall inbound links count. Don’t rely on directories alone as your link source. Diversify them for your benefit.
Please refer to Search Engine Optimization (SEO) Basics – Part 2 for more sources.

Article By: Bhatt Bijoy




For more useful information, tips and hints please browse at website:- www.the20seotools.com www.seo.reprintarticlesite.com

Search Engine Optimisation (SEO) – What is it?

Using Relevant Search Terms

Search Engine Optimisation is a process you employ to ensure top rankings in the search engines for the most relevant search terms on a website. When somebody is looking for a particular topic on the web they type in a relevant phrase. These phrases are the most relevant search terms. SEO processes target these search terms and high ranking will be sought for these search terms.

The first stage of the SEO process is to choose the relevant search terms for your website and put preferable one term per relevant page, but two per page is ok. Splitting large pages means you can make two pages and use a different search term on each page. Matching the search terms to the content of the page is very important.

Structuring the links within the site.

It is important that search engine spiders can find the all of your sites pages. The aim is to get your pages put in the search engines index. Indexing improves the chances of higher rating. Below are some things to remember to improve the chance of search engine spiders finding your pages.



Do not use links created by Javascript, spiders cannot read them.
When using Session ID's in URL's, check the rules about their use particularly if you are looking for Google ranking.
Make sure all pages link to at least one other pages.
Structure the internal links (page links) so that your targeted search terms are reinforced. This means making sure that the pages with sub topics of a topic link to the topic page using the correct link text.


Off page elements - Link Text This element is one of two important points for good rankings. You can put link text on pages within your site or on the pages of other sites. Here’s the point, the main search term on the target pages should be included in the link text. Where possible, use different link text for every link that links to a page, but always include the target page's main search term in the link text.

On page elements The aim here is to make sure that all page elements link to the target search terms on each page. Consider the following:

The Title Tag This is the second of the two important elements for good ranking. Ensure the page’s search term is contained in this tag. Put it near to the front as possible. Make sure it reads well. Remember each page’s title tag should be different to that for other pages. The Description Tag Write an attractive description tag for each page and include the search terms in it at least twice. Make sure the search term is mentioned at the beginning if possible. The H Tag (Header Tag) H tags have numbers from 1-6 with 1 being the biggest heading size. H tags carry more weight when read by the search engines. So include the H tag as near the top of the page as possible and include search terms in the tag at least once if not more on the page. Text Using the search terms in the text on the page as much as possible is important. Put the terms early on in the page and as much throughout the page as possible without losing the readability of the content. Search terms put in bold text carries extra weight but not as much as H tags. If a word from the search term words is found in the text but is separate from the other search term words. It can only help. ALT Text Make sure you put the search terms in the alt text of all images on the page.

So in summary, the key to effective search engine optimization is to initially choose relevant search terms. Then ensure you have search terms correctly placed in strategic elements of your website construction. These elements being at the point of link construction, in off-page elements and on-page elements. It is important to note that while search engine optimization is very effective it does not happen overnight. Be prepared to be meticulous in your implementation of SEO and patient in reaping the rewards.


Michiel Van Kets provides articles for Dave Glynn, who owns Searchenginesensation.com. They are part of Atomic Web Solutions and offer professional search engine optimisation (optimization) and web marketing services including pay-per-click campaign setup and management.

International Search Engine Opimization (SEO) Tactics

The internet is making the world a smaller place. In the future, forward-thinking companies will begin to capitalize on world-wide search traffic, not just from their own country.
For many international brands, global Search engine optimization remains a virtually untapped arena. According to Oban Multilingual, 70% of internet search queries are not in English.

Despite the many SEO blogs I subscribe to, I see very little information posted on global SEO strategies. Below I've gathered some of the international SEO best practices and tips for global search engine optimization.

1. Use Local Domain Extensions: The most effective strategy for international SEO is the most obvious one. If you’re trying to optimize for Google.ca and your domain has a .ca extension, you have a great advantage (though it’s still very possible without one.) In addition to the domain extension, Google probably looks at the IP address location of your server to determine the geographical relevance of your site.

2. Translation Isn’t Enough: Many assume that a word-for-word Google translation of existing website content will result in high rankings on international SERPs. Those of use who’ve ever read a word-for-word translation from another language to English realize this isn’t a good idea. You may get into the SERPs, but your odds of converting the visitor and slim to none.

3. Get Links from international domains: If your site contains a good diversity of incoming links from many domain extensions (.co.uk, .ca, .fr, etc), Google will begin to notice your site on the non-US versions of Google.

4. Links to international domains: While I’m not sure if this will really improve rankings, it at least shows you’re participating in a global community by linking to international sources.

5. Keyword + Country Landing Pages: I’ve found searchers sometimes do a keyword search and append their country name to it. (e.g. "ipods uk") By optimizing a landing page for this combination, you can begin ranking for the terms.

6. Do International Keyword Research: It doesn’t make sense to get your keyword suggestions and counts from keyword tools only showing US results. Aaron Wall’s International SEO keyword tool allows you to get keyword data from 15 different countries.

7. Know the Local Lingo: Anyone who has traveled to another English speaking country knows there are significant differences in local lingo. For example, one of my clients discovered that "shop" is more frequently used than "store." in many European countries.

8. Consider Local Search Engines: Google doesn’t exactly rule the entire world of search….yet. While its still the number #1 engine internationally, local engines such as Voila in France, Ansearch in Australia, or Yandex in Russia are very popular. If you’re targeting a certain local audience, it pays to understand the algorithms of other engines besides Google.

The internet is making the world a smaller place. In the future, forward-thinking companies will begin to capitalize on world-wide search traffic, not just from their own country.

Justin Palmer is aninternational SEO consultant for Palmer Web Marketing. PWM is a full service internet marketing firm offering e-Commerce tips and SEO Help and SEO Advice.

How To Increase Search Engine Traffic

The key to increase search engine traffic is quite simple. Follow this formula and you will be successful:

1. Research high traffic keywords in your niche

Use Word Tracker's free keyword research tool and identified some long-tailed keywords that don't have a lot of competition. Simply type in the keywords from Word Tracker into the Google search engine and note the 'results' on the right-hand side. Any keyword phrase with over 50 searches per day and under 500,000 results in Google is a pretty good and will increase your search engine traffic and ranking. Of course, there are far better, so don't stop on the first one that jumps out at you, get a good list.

2. Write articles for your website or blog that include a keyword phrase in them 2-4% of the time. Increase search engine traffic by out writing your competitors. Most webmasters are bad at writing keyword targeted articles, which makes it easy for you to out rank them.

Make sure to put your keyword phrase in your title and header with other words to boost interest. For example, for "Aluminum Bats" I'd put something like, "Aluminum Bats - Whack! Swing Away Kid" or something that stresses benefit like, "Now Hit Farther than Ever with Aluminum Bats". You want to get clicked on to increase your search engine traffic, so a good title is crucial, both for ranking well and getting visitors to click.

3. Now you need to get these pages noticed and build up some link juice. Search engines love sites that have lots of links pointing to them and that will increase your ranking and traffic. You can do this by posting on other blogs, forums, trading links, etc., but this can be a long and time consuming process.

If you want fast results without paying then I'd suggest using a backlinks tool to save you time and build viral links naturally, so you can focus on writing more articles to increase search engine traffic to your website.

Find out how to get 100s of free natural backlinks in 30 minutes.

-Article written by Scott Million

A - Z of search engine optimisation.

Adrian McLean an advertising agency professional at Central London needs no introduction. Just like the BPO outsourcing, this guy too has outsourced the most significant responsibility of winning over clients, to the internet. He therefore, has no reason to market his organisation. Clients come naturally to him, much like moths to a flame. Doesn't that Sound incredible? Have you heard of a traffic jam on the internet? If not, don't miss out on this one. All thanks to Search engine optimisation (SEO).

Search engines are one of the key ways that Internet users hit upon Web sites they are looking for. This implies that the page should be constructed in confirmation with the current scenario standards, must have a coherent layout and that the heading, explanation and text content must have relevant keywords to the necessary search term. SEO thus is the act of amending a web site so that it does well in the whole, crawler-based outcome of exploration engines. That's why a Web site with high-quality search engine listings may see a dramatic boost in traffic. This is a remarkable and demanding process wherein a website supersedes the rest in a particular segment and wins over patrons and long term relationships.

This is done by " Search engine optimisers", specialists who carry out optimisation of websites on behalf of their clients. Other, more noticeable efforts of these people may include adding unique content to a site, and ensuring that the content is easily indexed by search engines and also appeals to human visitors. Studies by experts have shown that searchers scrutinise a search results page from top to bottom and left to right, looking for an appropriate outcome. Placement towards the top of the search engine thus increases the number of visitors to the site. SEO has a high probability to generate a return on investment. But, more search visits to the web pages does not assure more sales. However, search engines are not remunerated for search traffic, their algorithms change, referrals are unpredictable. Moreover, these days, even if you get to no.1 with a particular search term, you may still not show at the top of the listing since most search engines now use pay per click feeds that will always appear above yours. But of course they're paying to be listed at number one and you're not. Well, nothing is free! But everyone wishes to master the trick to emerge victorious from the battle of competition. And here are some tips that can prove to be handy if you are looking forward to be "number 1."

1. Use potential site design keeping in mind the set up problems.
2. Selecting the correct keywords can give a traffic boost.
3. Your title tag matters.
4. Your copywriting should be extraordinary.
5. Your Meta tags are essential .
6. Your images "alt" attribute.
7. Be cautions about the Dont's.

Challenges in Search Engine Marketing

Due to probability and dearth of warranty, a business house that depends deeply on SEO can undergo hefty losses if the search engines stop sending guests. Thus if you are a professional marketing a website on a search engine you must not rely solely on optimisation. Other marketing tools significant for you are advertisements on popular websites packed with flashes, offers and attractive layout and catchy one-liners apart from a plethora of other marketing techniques. Thus SEO is an effective tool and has become an essential for websites in this competitive scenario. And for those still scratching your brains, do inculcate those rare tips above.

About the Author
Raggu Teccer is an indepth expert on SEO, Search Engine Optimisation, specialists in internet
marketing, website promotion and URL submission for search engine registration and has developed free search engine optimising and promotion tools