Page One of Google - How can I get there?

It’s Not Just About SEO

Search Engine Optimisation (SEO) is the process by which a website is engineered in such a way that it will be listed highly in the various search engines. Essentially SEO can be divided into two distinct parts; On-page optimisation and off-page optimisation (by the way, in the United Kingdom it is optimisation; in the USA it’s optimization!).

On-Page Optimisation

This is the ‘traditional’ techniques applied to a website, for example, is the content relevant, are the correct metatags in place and are alt tags used? There are various guidelines that can be followed and the subject is easily researched on the web.

Off-Page Optimisation

Off-page optimisation can be summarised as using techniques to get your website listed elsewhere on the world wide web (the nature of these links and how they can be obtained is too wide a scope to be part of this article). Off-page optimisation is essentially an ongoing process whenever there is some kind of competition involved, quite simply because your competitors will almost certainly be doing ongoing work to build the number of links that appear back to their website.

By combining these two strategies, a website owner can get their site listed at a high ranking within the search engines and a ‘good’ SEO company will be able to offer you both of these services. They should possess a good measure of experience in on-page optimisation so that they get the fundamentals of your site in good order (it’s pointless getting your website to appear all over the internet if the search engine robots simply bypass your site because it has poor or incorrect coding within it).

A good SEO company will have built up a wealth of experience also within the sphere of off-page optimisation. The nature of this has changed markedly over the past few decades, even over the past few years, as the search engines change the way in which they rate (or rank a particular site above another).

Web Designers

You need to be aware that many (but not all!) Website design Companies will tell you that they have SEO expertise. They may well have, but don’t take it for granted; check out their credentials and success stories before you employ their services.

Is That It? Is That All I Need to Know?

The short answer to that is “NO”! There are many websites that are listed highly in the search engines for a particular product or service but they are not entirely successful in making a profit. Why is this? Well, let me just say that it’s one thing getting a million people to visit your website every day, but it’s another thing to get those same people to buy anything! It’s like putting a giant advert in the national press advertising a huge discount store and then when the people turn up to visit that store, the products are badly displayed and of poor quality; they just won’t sell very well.

So What’s The Answer?

The answer is to find an SEO Company who has a proven track record of optimisation of various sites. Asks for testimonials and then visit the sites that they have optimised and see if you think those sites will make any profit. A good SEO Company will not only have SEO skills and expertise, but will also have general commercial experience and will be able to help you not just to get your business top of the search engines, but also how to make sales.

The best SEO Companies should even advise you NOT to spend money with them simply because your e-commerce idea will not make money!

In summary, check SEO Companies out carefully; get testimonials, check out their success stories, but make sure those success stories are about making profit, not just getting top of the search engines.


The Author is the owner and webmaster of a business offering SEO Advice, in particular advice on getting on page one of Google.




Occupation: Self-employed
Mike has an extremely diverse military and commercial background. He spent 17 years in the Royal Navy, working as a Nuclear Technician, Submariner, Diver, Helicopter Pilot, Flying Instructor and Special Operations Pilot, including teaching leadership at the Royal Navy Leadership School. Since 1995 he has run several successful businesses and worked as Project Manager for Richard Branson's round-the-world ballooning attempt before becoming a Director in the Virgin Group. He has been teaching percussion for over 7 years and has been running his own SEO company for the last 3 years.
http://http;//www.search-engine-company.co.uk

Most Important SEO marketing ideas

When contemplating web design function combined with Search Engine Optimization (SEO) strategies it is important to understand that virtually all elements of marketing are connected and interdependent. Each component may serve its own unique function, but is enhanced through the blending (mashing) of the various marketing strategies available.

Let’s run through a few to see how marketing elements can work together to create something bigger than you would have thought possible.

Social Media – this generally non-intrusive marketing tool can provide the possibility of blogging, video streaming and podcasting all in one convenient location. for more detials:-www.sitemap-makers.com.This off site page can also be used as a powerful backlink that can direct potential customers from your social media page to your primary website.

Forums – this element provides a mechanism for customers to talk together about your products or services. It allows you to obtain free marketing research. The microcosm of a forum may not present an entirely clear picture, but it can forecast certain trends within your customer base.

RSS Feeds – Real Simple Syndication can be a positive in alerting those most interested in new posts in blogs as well as any updated content on your primary site to any new posts. RSS has to syndicate something so it makes sense to use this feature in traffic building strategies by syndicating your own unique content.

Autoresponders – this marketing tool helps keep those interested in your site in tune with your site longer. It provides access to dynamic knowledge based information and can be directed to the customer at the point of greatest interest – and it does so hands free and instantaneously.

Email Marketing – when using this tool you are attempting to improve traffic to your site and convert visitors to buyers. Email marketing is best developed in conjunction with a solid website filled with useful consumer-centric information. If you provide solid email marketing, but have not developed a comprehensive site you essentially defeat the purpose of this form of marketing.

Ezines – you can use email marketing or RSS to alert consumers to new ezine editions. Ezines can feature PPC advertising for residual income and the ezine can be used to point customers to specials, discounts or freebies – and your primary sales site. for visit detials:-www.greatseosecrets.com.Traffic Building – virtually every aspect of the features listed in this article are designed to improve traffic to your site. Social media and the use of blogs, video streaming, podcasts ezines, email marketing, forums, and RSS feeds all contribute to traffic building.

You can mix and match marketing ideas, but the more you can add to the mix the more opportunity you will find in the midst of improving SEO and affiliated marketing strategies.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.
www.keyword-swipe.com

www.offline-promotion.com

Tips On Using On-Page SEO To Improve Your Search Engine Rankings

Tips and techniques on how to improve your search engine ranking using on-page seo.

Enlarge ImageYou've laboured, sweated and poured lotsa love into designing and building your website. And phewee...ain't it just the prettiest thing for sore eyes! But just as in real life--so does it go for the online world--beauty will only get you so far. So you've got to put that site to work! And how do you do that? Get it out there...put it right in the bulls eye of the search engines! That's the way you're going to get traffic to your site. And just in case you don't know, traffic (specifically targeted traffic) is the life blood of any internet business.

By the close of 2005 the big kahuna...the absolute capo di tutti frutti of search was Google which commanded a whopping 46-47 percent of all searches conducted online. The runner up was Yahoo with about 25 % and followed distantly by MSN who conducted about 11.4 % of all searches. AOL boasted a paltry 6.9 % which still came to a not insubstantial 350 million searches. Searches through Google were a mind-sweltering 2.4 billion! Contrastingly MSN is the king of superfast indexing whilst Google is the snail in the site-indexing race. Yahoo once again falls in the middle of the two. So bear in mind, if your site is new and you're optimizing for Google don't forget about the other Big Two search engines (Yahoo and MSN) which can send some rather decent traffic your way in the meanwhile.

There are two types of optimization techniques that will determine your website's standing with the search engines. They are: On-Page Search Optimization and Off-Page Search Optimization. This article will give you pointers on On-Page Optimization.

On-Page Optimization of Your Site

Keywords

The first thing you must learn to do is to treat each webpage on your site as (if not quite independent) an autonomous entity. In essence this means a different title for each page and targeting different keywords for a particular page. Let's say for example your site is about vitamins and has a number of different pages for the various vitamins. Your home page (index page) would target general keywords such as vitamin, health supplement, dietary supplement, food vitamin etc. But a page with content about vitamin C should not target such generalized terms. It should target keywords (phrases) specifically related to vitamin c such as: vitamin c, c vitamin, ascorbic acid, benefit of vitamin c and so on. The title of each particular page should begin with your most valued (most searched for) keyword. Once again using vitamin C as an example, your webpage title should begin with Vitamin C and not something like 'All the facts about vitamin c'. If you actually design and construct your website from scratch you can even go a step further. Name your webpage files starting with the targeted keyword. Once again, taking your vitamin site as an example, for pages relevant to vitamin C, name them accordingly. So say one of the pages is about the benefits of vitamin C, name that page with a searched for keyword or phrase pertaining to the benefits of vitamin C; e.g., vitamincbenefits.htm. So how do you know which keywords are regularly searched for? Don't worry at the end of this article you'll be supplied with a list of great and free keyword search tools.

Nobody gets to see the name of your file other than you the webmaster and the various search engine robots. So it doesn't matter how awkward they look or sound because unlike people a search engine robot is not concerned with the aesthetics of a thing.

Keyword Density Versus Content.

While making your webpage as attractive as possible to the search engines bear in mind you're doing this to get traffic...human traffic. So the content (copy) on your pages should read attractively to your human visitors while also appealing to the search engine robots. In this respect keyword optimization is a fine balancing act and if push ever comes to shove you'd be better off weighing this balance in favor of your human visitors. After all what's the point of having a ton of traffic passing through your site and hardly any of it performing your most desired action (visitors buying something, signing up etc) all because of that lousy copy you wrote with the search engine robots foremost in mind!

Over-Optimization

There are also other very important factors to consider when optimizing for keywords. How many keywords (phrases) should you consider for a given page and how many times should that/those words appear on that page. Okay, the first thing that you have to understand is that there is such a thing as a website being Over-Optimized! You may believe that the greater the optimization the better but the reality is more complicated. You see the search engine algorithms take into account the keyword density of a particular page, and by doing in-depth analyses of the topmost websites for a given keyword (for Google, speculation puts the ideal keyword density at between 1.5 - 1.8 % while MSN runs up to 3.0 %, with consistent ole Yahoo somewhere in the middle) they will know that something just isn't right if your website boasts a keyword density of 10%. This is know as spamming the search engines and sends up an immediate red flag alert.

So what's the penalty? Your site won't get the ranking it perhaps deserves if it's new, and if it is an established site it will most likely be taken down a notch or two. Another factor to consider if your site is new, is that Google routinely sequesters new sites (a process called sandboxing) until the site can establish value and credibility. This is all part of the on-going battle between search engines (trying to deliver valuable and worthwhile information to search queries) and the spam websites that offer no substantial value whatsoever, but are keyword dense one-page websites with the sole goal of making money online in some manner or other.

More SEO Tips

Your Free Keyword Tools:

1. www.digitalpoint.com/tools/suggestion/
2. www.pixelfast.com/overture/