Page One of Google - How can I get there?

It’s Not Just About SEO

Search Engine Optimisation (SEO) is the process by which a website is engineered in such a way that it will be listed highly in the various search engines. Essentially SEO can be divided into two distinct parts; On-page optimisation and off-page optimisation (by the way, in the United Kingdom it is optimisation; in the USA it’s optimization!).

On-Page Optimisation

This is the ‘traditional’ techniques applied to a website, for example, is the content relevant, are the correct metatags in place and are alt tags used? There are various guidelines that can be followed and the subject is easily researched on the web.

Off-Page Optimisation

Off-page optimisation can be summarised as using techniques to get your website listed elsewhere on the world wide web (the nature of these links and how they can be obtained is too wide a scope to be part of this article). Off-page optimisation is essentially an ongoing process whenever there is some kind of competition involved, quite simply because your competitors will almost certainly be doing ongoing work to build the number of links that appear back to their website.

By combining these two strategies, a website owner can get their site listed at a high ranking within the search engines and a ‘good’ SEO company will be able to offer you both of these services. They should possess a good measure of experience in on-page optimisation so that they get the fundamentals of your site in good order (it’s pointless getting your website to appear all over the internet if the search engine robots simply bypass your site because it has poor or incorrect coding within it).

A good SEO company will have built up a wealth of experience also within the sphere of off-page optimisation. The nature of this has changed markedly over the past few decades, even over the past few years, as the search engines change the way in which they rate (or rank a particular site above another).

Web Designers

You need to be aware that many (but not all!) Website design Companies will tell you that they have SEO expertise. They may well have, but don’t take it for granted; check out their credentials and success stories before you employ their services.

Is That It? Is That All I Need to Know?

The short answer to that is “NO”! There are many websites that are listed highly in the search engines for a particular product or service but they are not entirely successful in making a profit. Why is this? Well, let me just say that it’s one thing getting a million people to visit your website every day, but it’s another thing to get those same people to buy anything! It’s like putting a giant advert in the national press advertising a huge discount store and then when the people turn up to visit that store, the products are badly displayed and of poor quality; they just won’t sell very well.

So What’s The Answer?

The answer is to find an SEO Company who has a proven track record of optimisation of various sites. Asks for testimonials and then visit the sites that they have optimised and see if you think those sites will make any profit. A good SEO Company will not only have SEO skills and expertise, but will also have general commercial experience and will be able to help you not just to get your business top of the search engines, but also how to make sales.

The best SEO Companies should even advise you NOT to spend money with them simply because your e-commerce idea will not make money!

In summary, check SEO Companies out carefully; get testimonials, check out their success stories, but make sure those success stories are about making profit, not just getting top of the search engines.


The Author is the owner and webmaster of a business offering SEO Advice, in particular advice on getting on page one of Google.




Occupation: Self-employed
Mike has an extremely diverse military and commercial background. He spent 17 years in the Royal Navy, working as a Nuclear Technician, Submariner, Diver, Helicopter Pilot, Flying Instructor and Special Operations Pilot, including teaching leadership at the Royal Navy Leadership School. Since 1995 he has run several successful businesses and worked as Project Manager for Richard Branson's round-the-world ballooning attempt before becoming a Director in the Virgin Group. He has been teaching percussion for over 7 years and has been running his own SEO company for the last 3 years.
http://http;//www.search-engine-company.co.uk

Search Friendly Content Rules!

If you want your site to reach stay at the top of search engine results, you need to use compelling keywords and optimize them to your advantage. To do this, you have to put in the appropriate keywords anywhere you can so that your site would effectively rise up in the rankings of search engine results.


Getting on top of search engine results is one of the best ways to be in full view of the public in the internet. It will give you more customers because when people search, they find you and would almost always look up what it is that you sell and because you are on the top of the search results, they will navigate to your site for a look-see. Aside from keywords, having the necessary content gets you more customers as well. To implement this successfully, your keywords have to be embedded in informative content so that your prospective customers will get useful information about how to use your product, where to use it and more. Don't just fill up your site with words and phrases, otherwise the first time a potential client sees it, they'd leave in a hurry and you won't have any clients in the long run.


Doing business in the internet hinges on one very important variable -- information. People surf the web for information on almost anything. This is to the advantage of the internet e-preneur because you already know what people want then the next step is to provide them with it. For your site to be successful and highly visible, it needs to have informational web content that customers would trust. You have to provide this information through newsletter, e-mails, content and other forms but with one thing in common -- they have to be useful and informative. It has to be done in such a way that shows you are an authority and that you know what you are talking about otherwise your efforts would amount to nothing and just wheel spinning! When your customer takes the time to read the information on your site, that is your chance to convince them that the product or service you are selling is what they need. You have to continually keep your site's information content up to date so that clients would always return and look at your site week after week on a regular basis.


Writing informative articles is one of the best ways to make your site rich in content. However, you need to make sure that your articles are informative and entertaining to the readers and that they have a direct relation to your market. You can even expand on this by writing small articles about each of the aspects of your general subject matter so you do not fall into the trap of snowing in your audience. You can also add related news about your subject matter thereby enhancing not only the content of your site but your credibility as well.


Frequently modifying and adjusting your content with new information helps keep your site competitive



About the Author
http://155-seo.blogspot.com
SEO And Marketing
Tips For SEO(Search engine optimization) SEO Tips and Tricks. In this section of the SEO Consultants Directory

Tips On Using On-Page SEO To Improve Your Search Engine Rankings

Tips and techniques on how to improve your search engine ranking using on-page seo.

Enlarge ImageYou've laboured, sweated and poured lotsa love into designing and building your website. And phewee...ain't it just the prettiest thing for sore eyes! But just as in real life--so does it go for the online world--beauty will only get you so far. So you've got to put that site to work! And how do you do that? Get it out there...put it right in the bulls eye of the search engines! That's the way you're going to get traffic to your site. And just in case you don't know, traffic (specifically targeted traffic) is the life blood of any internet business.

By the close of 2005 the big kahuna...the absolute capo di tutti frutti of search was Google which commanded a whopping 46-47 percent of all searches conducted online. The runner up was Yahoo with about 25 % and followed distantly by MSN who conducted about 11.4 % of all searches. AOL boasted a paltry 6.9 % which still came to a not insubstantial 350 million searches. Searches through Google were a mind-sweltering 2.4 billion! Contrastingly MSN is the king of superfast indexing whilst Google is the snail in the site-indexing race. Yahoo once again falls in the middle of the two. So bear in mind, if your site is new and you're optimizing for Google don't forget about the other Big Two search engines (Yahoo and MSN) which can send some rather decent traffic your way in the meanwhile.

There are two types of optimization techniques that will determine your website's standing with the search engines. They are: On-Page Search Optimization and Off-Page Search Optimization. This article will give you pointers on On-Page Optimization.

On-Page Optimization of Your Site

Keywords

The first thing you must learn to do is to treat each webpage on your site as (if not quite independent) an autonomous entity. In essence this means a different title for each page and targeting different keywords for a particular page. Let's say for example your site is about vitamins and has a number of different pages for the various vitamins. Your home page (index page) would target general keywords such as vitamin, health supplement, dietary supplement, food vitamin etc. But a page with content about vitamin C should not target such generalized terms. It should target keywords (phrases) specifically related to vitamin c such as: vitamin c, c vitamin, ascorbic acid, benefit of vitamin c and so on. The title of each particular page should begin with your most valued (most searched for) keyword. Once again using vitamin C as an example, your webpage title should begin with Vitamin C and not something like 'All the facts about vitamin c'. If you actually design and construct your website from scratch you can even go a step further. Name your webpage files starting with the targeted keyword. Once again, taking your vitamin site as an example, for pages relevant to vitamin C, name them accordingly. So say one of the pages is about the benefits of vitamin C, name that page with a searched for keyword or phrase pertaining to the benefits of vitamin C; e.g., vitamincbenefits.htm. So how do you know which keywords are regularly searched for? Don't worry at the end of this article you'll be supplied with a list of great and free keyword search tools.

Nobody gets to see the name of your file other than you the webmaster and the various search engine robots. So it doesn't matter how awkward they look or sound because unlike people a search engine robot is not concerned with the aesthetics of a thing.

Keyword Density Versus Content.

While making your webpage as attractive as possible to the search engines bear in mind you're doing this to get traffic...human traffic. So the content (copy) on your pages should read attractively to your human visitors while also appealing to the search engine robots. In this respect keyword optimization is a fine balancing act and if push ever comes to shove you'd be better off weighing this balance in favor of your human visitors. After all what's the point of having a ton of traffic passing through your site and hardly any of it performing your most desired action (visitors buying something, signing up etc) all because of that lousy copy you wrote with the search engine robots foremost in mind!

Over-Optimization

There are also other very important factors to consider when optimizing for keywords. How many keywords (phrases) should you consider for a given page and how many times should that/those words appear on that page. Okay, the first thing that you have to understand is that there is such a thing as a website being Over-Optimized! You may believe that the greater the optimization the better but the reality is more complicated. You see the search engine algorithms take into account the keyword density of a particular page, and by doing in-depth analyses of the topmost websites for a given keyword (for Google, speculation puts the ideal keyword density at between 1.5 - 1.8 % while MSN runs up to 3.0 %, with consistent ole Yahoo somewhere in the middle) they will know that something just isn't right if your website boasts a keyword density of 10%. This is know as spamming the search engines and sends up an immediate red flag alert.

So what's the penalty? Your site won't get the ranking it perhaps deserves if it's new, and if it is an established site it will most likely be taken down a notch or two. Another factor to consider if your site is new, is that Google routinely sequesters new sites (a process called sandboxing) until the site can establish value and credibility. This is all part of the on-going battle between search engines (trying to deliver valuable and worthwhile information to search queries) and the spam websites that offer no substantial value whatsoever, but are keyword dense one-page websites with the sole goal of making money online in some manner or other.

More SEO Tips

Your Free Keyword Tools:

1. www.digitalpoint.com/tools/suggestion/
2. www.pixelfast.com/overture/

Building Results with SEO Content

SEO content writing is a fast and effective traffic building solution. Optimizing your web content is one of the most important things that you can do to improve the success of your online business. SEO content writing is a growing sector of the online business world. As the world becomes "wired," more people are turning to the Internet as their primary source of information than ever before. Many successful businesses have an online component as well.

Low Cost, Effective SEO

If you are thinking about building your online presence, "SEO content writing" is a simple, cheap and effective way to do it. A site with high quality SEO content is going to perform better in searches than a site without it. The closer that you are to the top ten positions for your product niche, the more likely you are to receive visitors. Your company does not need to be large to accomplish this. It needs to be optimized to perform in search engines. SEO content writing professionals are skilled in this area. They will get the work done in a timely fashion to a very high standard. The turnaround time is short, in some cases can be as little as twenty-four hours.

Buying Optimized Website Content

With optimized website SEO content, you might find that you are able to reduce your advertising budget. Take note of where your traffic is coming from. If your advertising is underperforming, it might make more sense to put the funds to better use. A frequently updated site tends to rate well in searches. If you are able to appear in the first few pages of search terms, then you are likely to pick up a good amount of traffic through search engines.

Many webmasters choose to write the SEO content themselves, but many don't have the time. If you need to have quality SEO content written for your website, try a professional SEO content writing company such as SEO Content Writing to handle your writing needs.


Randall Johnson writes SEO content for SEOContentWriting.com.

Top 5 Best SEO Tips

In the early days of search engine optimization (seo), using meta-tags were the most important aspects to take note when it came to the job of optimizing a page.
The bad side at that time was, it was enough to spam your title, description and keyword meta-tags with lots of keywords and rank on top of search engines. However, with the passage of time, and the devising of new search engines algorithms and ethical rules, more factors started to be taken in consideration in the process of fully optimizing a web site, and the importance of the meta-tags soon began to wane.

The art of Search engine optimization (seo) is considered to be a time-consuming process, but it surely has its rewards. At present, there are plenty of seo consultants and experts who can easily chart strategies, and create the desired results, such as ranking on the first page of a search engine for a particular keyword, however this process requires that Web site owners or Web businesses spend a considerable amount to get this done.

Think Like A Search Engineer Too When Considering Getting An seo Service

When you feel like your site or online business needs seo to succeed, you need not follow a guide or rulebook throughout. You first and foremost, need to think like a search engineer too, and consider all the possible factors and aspects to ponder on, as this will help you understand how and why the seo experts need to do this and that. In getting a better understanding of this process, you'll be properly guided in choosing which expert to hire, and so you could properly ascertain if the expert you hire is doing the right thing.

Top 5 seo Tips

- Learn The Habit Of Submitting to search engines

For those who are finding it hard to gain any backlinks, you need to submit your Web site to every search engine you can find, and do not simply rely on the "big three' search engines, and also make sure to submit to lesser-known search engines too.

- Promote Your Site By Blogging

A good tip for succesful seo, is to promote your We bsite by asking bloggers to write about your site, in exchange for a link to their blog. A good, positive "review of your Web site will certainly be a positive factor for your Web site's overall ratings and health, especially if the blog is popular.

- Submit to as many directories as you can

It's important in seo to submit to as many directories as you can, and while the majority of directories hold usually lo Google PageRanks and rarely ever send traffic, these directories sill can provide free backlinks and help your site attain a good position in search engines. It is however recommended that you casually submit to directories, and to not exceed five submissions a day, as this ensures that Google doesn't place you in their spam folders.

- Write Good & Informative Content

Posting and writing frequent good-quality content produced by knowledge experts in their field, or people that you can trust to do their homework before jumping headfirst into writing it, is a vital factor in the search engine algorithm level, as well as the PPC campaign design level.

- Utilize Appropriate Keywords

In your content, use 2 or 3 word keyword phrases that are likely to be searched for by users. In addition, remember not to overdo it, but ensure that all the keywords are in line and included.

The most important aspect in effectively working with a seo expert, is creativity. This process can sometimes prove to e an expensive exercise both in terms of money and time, especially if you don't have a well-defined idea or route of what to do and what not to do.

Sometimes we go for expensive short-cuts, that mostly end up to be totally counterproductive, and sometimes we work on stuff that are not really needed, or are simply out of touch with reality, so we need to keep ourselves in touch with the trends, and be realistic, in thinking about the possible outcomes that we should expect from an seo expert or company.


Vanessa Arellano Doctor http://7seo.com

Important Factors To Consider In Search Engine Optimization

We are all aware of the importance of having search engines on the Worldwide Web, as these services are the primary vehicles that Internet users utilize in tracking and finding Web sites.

This is one reason why a Web site with good search engine rankings and listings sees a dramatic increase in traffic. As almost all Web sites crave for getting good rankings, however the sad thing is that many Web sites appear poorly in search engine rankings or may not be listed at all, because they fail to fully consider how search engines work.

However, submitting to search engines is only part of the challenge of getting positive search engine positioning. It's important to know that there is another method of getting significantly improved rankings, and this is through the method called search engine optimization (seo).

Search Engines Rely On Web Crawlers To Browse The Net

The art of search engine optimization, in simple terms, means ensuring that your Web pages are accessible to search engines and are arranged or retooled in ways that help improve the chances they will be found.

Most know that search engines rely on device called a web crawler to locate and catalog Web sites. These Web crawlers are computer programs that browse the Internet in an automated and highly methodical manner. Web crawlers are also sometimes called automatic indexers, web spiders, bots, web robots, and/or worms.

Web crawlers locate and go to a site and "crawl" all over it, analyzing the algorithms and storing the data. Once these crawlers have collected all the information from the Web site, they bring it back to the search engine, where it is indexed. Aside from collecting information about a Web site, some search engines use these crawlers to harvest e-mail addresses, as well as perform routine maintenance tasks.

SEO Makes Good Use Of Keyword Placement

A lot of Webmasters are aware that the proper placement and use of keywords helps get the attention of Web crawlers, and in return, helps improve their Web site's placement. In achieving this, many seo experts like to design their sites for ultimate search engine optimization immediately, however there aren't any rules that say you can't go back to your Website at any time and make improvements that will make it more attractive to search engines.

In order to effectively create a search engine- optimized Web site, you have to analyze, and ponder upon the subject you want to develop, as well as make a list of all the keywords and keyphrases that perfectly describes in a nutshell the type of product or service you're offering, particularly those that online users will be more likely to search for. In addition, also try to find a domain name that includes the primary keyword. When you establish the structure of your Web site, the filenames should ideally contain similar keywords to the tag.

Web Sites With Accurate & Interesting Content Rank Higher On Search Engines

A major aspect of seo deals with crafting and laying out good Web site design and content. Most established search engines give a higher ranking in the search results page, to sites with clear, concise, accurate and information-rich content, especially on your home page.

A good way of doing this, is to think about the words users would type to find your pages, and ensure that your Web site actually includes those words within it. Going back to keywords, the total number of keywords should also represent between 5% and 20% of the total number of words on a page.

The number of times a keyword appears on a page, which is referred to as keyword density, should be between 1% and 6% from the total number of words on a page. It's also a good thing to always remember avoiding the use of hidden text or hidden links. If your Web site participates in an affiliate program, ensure that your site adds value, by providing adequate, unique and relevant content that will give your online visitors a good reason to visit your site over and over again.

Vanessa Arellano Doctor http://7seo.com