Eight Steps to Number One on Google

We are all aware the Internet is constantly changing and staying up to date on the latest developments is extremely important if you want your business to do well online. The fundamentals of search engine optimization don't change and if you pay attention to these tried and true rules you can be extremely successful online.

The following are eight elements for you to take into consideration whenever you add any new content to your site. If you address each of these elements your search positioning will consistently improve, as will the quality of visitors coming to your site. Let's face it ... You don't just want traffic; you want relevant traffic that is looking to buy. The following is a list of things you need to focus on so your website will appear at the top of the search results in the most relevant of searches.

Page Title

Your page title is one of the first things the search engine spiders view. This title tells the search engines what your page is about. You should NOT simply repeat the keywords over and over in this title. You should limit this title to 8-10 words and it should make sense to the visitor. Don't simply write anything for the spiders. If you do it will lead to a bad user experience and your visitor won't return.

URL

The URL that displays in the address bar of your browser should also contain the keyword focus of the page. The best way to include the keywords is to separate them with hyphens (-). If you don't the search engine spiders will view all the words as one big word.

Meta Data

The meta keywords and meta description are not given as much importance by the search engines as they used to. You should still take the time to create a meta description which includes your keywords of focus for each individual page. Make sure this description makes sense and contains at least one use of the keyword phrase you are focusing on. Also include your keyword phrase in the meta keywords but don't stuff it in over and over. Limit your meta keywords to 8-10 keywords.

Headings and Sub Headings

Headings and sub headings are very similar to chapters of a book. They describe what it is you'll be reading in the coming pages. With your website you should use H1 tags with your keyword of focus on the page. If you have multiple, related keywords of focus for that page, you can use additional H2, H3, and H4 tags as sub headings. Remember, your visitors will be reading these headings so they need to make sense while still including your keywords.

Text Based Navigation

Search engines cannot read images or flash. It is best to use text based navigation which includes the keywords you are focusing on for the page that link is leading to. This will let the search engines know what the page it is linking to is about, and will act as a "vote of confidence" for that keyword. It will also create an excellent user experience since the visitor will know exactly what they are going to see once they click the link. Avoid text based navigation that simply says "About us" and change it to "About Your Company." There are millions of other companies that are doing it wrong and competing for the phrase "About us." It is much easier to win for the phrase "About Your Company."

Image Alt Text

Search engines cannot read images, but they can read the alternative text in your images. If you add this, the spiders know what your image is. If you include the keywords you are focusing on as alternative text for your images, you'll be letting the spiders know what relevance the image has and it will be yet one more instance of proper keyword usage. Many companies skip this, so if you pay attention, you'll be further ahead.

Body Copy

When writing the copy for your page it is important to include your keywords in the copy. Each page of your website should contain between 250 and 600 words and you should include your keyword phrase at least 4-5 times. If adding it that many times lessens the quality of your copy and you believe it will lessen the value your visitor will give to it. DON'T do it! Your objective should be to create an excellent user experience and provide value to your visitor.

Build Links

The phrase from the movie Field of Dreams, "Build it and they will come," doesn't apply to the web. Once you've built your website and have paid attention to all of the elements above, you need to generate awareness and gain inbound links. Search engines look at these inbound links as "votes of confidence" for your site. If those links are coming from relevant sites which have a high page rank, they will be viewed as highly credible "votes" by the search engine algorithms and you will see an increase in your position.

If you use these eight steps as a template to refer to when creating each page on your website, you will find yourself rapidly moving up through the ranks of the search results and the quality of your traffic will soar. This all leads to much higher conversion rates, and huge increases in your online revenue.

If this article has left you with any questions you can simply go to our "Ask the Web Marketing Expert" page and submit your question. We'll answer it right away and we might even write a future article fully addressing your inquiry.

Pete Brand
Co-Founder Mindscape at Hanon McKendry

http://www.mindscape-hm.com

Pete Brand is the creator of the Mindshare Process which, if followed, can guarantee online success. This process can help your company move from the point you realize you need a site, through each step in the process and help you create a website which will lead your customers to become raving fans of your company, product, or service.

Come download your free copy of the Mindshare Guide to Online Marketing

Internet Back Links And Google Ranking

If you are aware of the Google ranking of websites, you must also be aware of certain factors that play a great role in heightening the ranks. You must also know that the backlinks are one of the most effective factors that are very important in improving the Google rank. If you are not quite well aware of the importance of the backlinks, click down this page since it will provide you with the necessary details.

How would you understand if the Google ranking of your website is high or not? You have to notice the page ranking of the pages of your websites. The higher the page rank, the higher the Google ranking of your website. If you are desirous to get your website listed in Google organic results, the important websites have to link to your websites. There are many website owners who generally manage to have a number of websites linked to their websites, bulk by bulk. If those websites are popular and frequently visited, and if the keywords of the backlinks are quite relevant, the linked websites are sure to be more and more popular. The page ranking also is sure to go high.

You might wonder if backlinks form the only factor which is important in deciding the Google ranking of the websites. The fact is that there are some more factors that are also quite important in deciding the Google ranking of the websites. These factors are discussed below.

The most important thing that matters in deciding the Google ranking of the websites or some pages is the quality of the content. It has to be taken care that the content has a uniformed density of keywords. The content has to be informative. The keywords should be used in a way that they should never appear to have been forced in to the content.

The keywords of the backlinks should be chosen after giving much thought to it. They should be attractive so that the visitors feel tempted to click on the backlink and visit the page. The more the number of the visitors is, the better if the Google ranking of the website since the number of the visitors into a website is one of the important factors that decide the Google ranking of the websites. Here lies the importance of the backlinks in Google ranking.

There are certain things that have to be kept in mind. Backlinking helps in facilitating the navigation of the visitor into your website. You have to take care that the websites from which the backlinks of your websites are should be of a high quality. If the quality of that website is too poor, it may harm the Google ranking of your website while if that website is high in quality, the backlinks from that website may heighten the Google ranking of this website. You also have to take care that the website where the backlinks link to your website contain relevant contents.




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The Google Search Engine in SEO Services

Google is known as number one search engine in world. It takes only 1/3 seconds to get the information whenever a person searches in Google. The search Bot searching for this search engine are known as Google Bot. According to information, this search engine, every day performs approximately more than 10 millions of searches. This includes students and people from corporate sectors. Google fulfills the information needs of doctors, authors, writers and scientists. It is due to this reason that Google is considered as number one search engines and assists a lot while delivering SEO services .

According to a survey at some places, intelligence level of people are considered on the fact that how many inventions have been done by them on the basis of Google. You can get quite useful information from Google which are very necessary for your day today works. Take it as the list of hospital names, specialists, doctors names, addresses, garage, list of petrol pumps, whatever may be the stream it covers all such sort of data and information. In some American cities people names, phone numbers and their addresses are also available on Google. Apart from this map of the city is also shown along with it.

The hard work and dreams of two students of Stanford University led to the invention of Google. These two met with each other and soon started working for the development of this search engine. The name Google is given due to the fact that Google is a technical word that means 100 zeros after one. Sun Micro systems provided the financial assistance to Google. It started its business from 100 thousand dollars and now it is in millions of dollars that shows a direct raise of hundred percent. Due to increase in income Google popularity is increasing worldwide. Now pictures and graphics etc can also be easily searched in Google. This has provided good benefits to its users and consumers. Google has also provided dictionary and phone book. If you get results in any other language, Google can also translate it. Google has also introduced another feature like news for businessmen and investors. Thus Google is also helpful in SEO Services with its certain developed web tools and other innovations.

Google gets most of its income from advertisements. On the right of search results in Google, there are certain ads shown where people can directory reach on the advertisers website on clicking on it. Another source of income is from those companies that takes license to use Google techniques.

Rajeev Guglani writes articles for SEO.He has vast exposure in writing for Web Promotions.He is working for NDDW. For Website Promotion ,Internet Marketing  SEO Services India  visit  www.nddw.com





Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Web Promotions and Internet Resources. He is working for NDDW. For Google Advertising, Google Marketing and Google Adsense visit www.nddw.com

Google Sandbox and Aging Delay

The Sandbox is part of Google's ranking filters, the most important element of which appears to be time online and the age of your website. The age of your web site influences your rankings as well as the age of the web sites that link to your web site. In addition, Google checks when other web sites link to your site and how your inbound links grow over time.


Google's sandbox filter seems to affect nearly all new websites placing them on an initial "probation" status. The effect of this is that new websites may get into Google's SERP's relatively quickly and may even perform well for a couple of weeks. When the filter is applied to the new website it is referred to as being put in the "sandbox". The new website will still show in the result pages, but it will not rank well regardless of how much original, well optimized content and regardless of how many quality inbound links the site may have. The filter restrains new websites from having immediate success in the search engine result pages.



The sandbox filter seems to affect almost all new websites, with very few exceptions. It is important to note that the filter is not a punishment for anything the webmaster did with their new website. The filter is merely an initiation period for new websites.

How long are sites sandboxed?


The reported sandbox period is extremely variable; ranging from 3 months to indefinite, the typical range though seems around 6-9 months, and one Google engineer has reportedly stated the actual range is 6-12 months. Many have observed that the period appears to correlate with industry competitiveness/popularity, with the most popular and commercial industries having the longest "probation" period.

Steps to minimize Sandbox Effect:


While Google sandbox is not something you can control, there are certain steps you can take in order to make the sandbox effect less destructive for your new site. As with many aspects of SEO, there are ethical and unethical tips and tricks and unethical tricks can get you additional penalties or a complete ban from Google, so think twice before resorting to them. The unethical approaches will not be discussed in this article because they don comply with our policy.

Before we delve into more detail about particular techniques to minimize sandbox damage, it is necessary to clarify the general rule: you cannot fight the sandbox. The only thing you can do is to adapt to it and patiently wait for time to pass. Any attempts to fool Google starting from writing melodramatic letters to Google, to using “sandbox tools” to bypass the filter – can only make your situation worse. There are many initiatives you can take, while in the sandbox, for as example:

Buy old or recently expired domains


If you have a new website, there is a good chance that you will be placed in the sandbox. To mininize the sandbox effect buy old domains or the domains which are recently Expired.

Create valuable content and quality links


Along with the passage of time, nothing can help you reach the tops of the major search engines better than quality website content and good links from reputable sources. Make sure your website copy is original and informative, and that each page of your site contains different content. In addition, a slow and steady buildup of good links will bring you the best results. Links from .edu, .gov, and .mil domains might be beneficial, as those domains are usually exempt from the sandbox filter.

Concentrate on less popular keywords


You might avoid being sent to the sandbox by peppering your website with keywords that are less popular in your industry or category. Since the popular keywords are the ones most people strive for, the wait for rankings with these words is generally much longer than it would be if you focused on the less popular keywords. You can simultaneously get your site listed for less popular keywords while waiting to get to the top for the most profitable keywords.

Host your website on a well established host


Host your new site on a subdomain of a well-established host . The sandbox effect is not so severe for new subdomains . You can also host the main site on a subdomain and on a separate domain host just some contents, linked with the main site. You can also use redirects from the subdomained site to the new one, although the effect of this practice is also questionable because it can also be viewed as an attempt to fool Google.

Conclusion


Google has been going to great lengths to cut out on search engine spam. Some have faulted them on the lengths that they are going to claiming that it is effecting legitimate sites as well as the spam websites. While this is probably the case, as an owner of a website you need to place yourself in the position of Google and ask yourself what they are really looking for in a website. Google is looking for websites that offer quality content. Google still relies on the natural voting system that was first used to establish pagerank. They may change the way that they qualify content or inbound links, but the basic elements of a quality website will always remain the same.



For more details on Google Sandbox and Aging Delay visit www.webpromotionx.com