Ok. I'Ve Got My Keywords. Now What?

Okay, so you have found your keywords. Now what?

Well, you need to know where to put them!

Here is a list of the best places to use your keywords on your web pages to give you that much need SEO boost.

Title tag
This is an extremely important tag and it certainly should include your keywords. I've lost count of how many home pages I have seen with the Title of "home page".

The title is also what appears when your page is listed by the search engines and so it needs to be compelling to the human eye as well as include your keywords for the search engines.

Ideally the title should be no more than 100 characters including spaces. Google displays unto 66 characters, Yahoo much more.

Also, get your main keyword in early in the title text. For example, on a web page aimed at offering web optimising advice to small businesses and the keyword for the page is "web optimising" I might use the following Title:

Web Optimising for Small Businesses

Alternatively if my keyword for the page is "small businesses" I might switch the Title to be:

Small Business Web Optimising

Description Tag

Some search engines check the description tag to get a good understanding of what the web page is about. So you must include your keywords in this tag. It's important to remember that your description tag is frequently the test displayed when your web page is listed by the search engines. So again it needs to be compelling for your potential visitors.

Headings

The heading tags (ie: h1, h2, etc) are considered of importance by the search engines and therefore you should include your keywords in these headings whenever you can. You should certainly make sure the main heading of the page (ie: the H1 tag) contains your keyword.

Content

The main copy of your web page should also use your keywords. However it is important to remember that the copy is there to convert your customer to do something once they have arrived at the web page. If the copy does not guide them to taking the action you want them to take then getting your customer to the page has all been for nothing. So, write the page with the purpose in mind and try to work the keywords in naturally into the content.

Incidentally some pundits state that you should include your keywords near the top of the page as this effects the rating the search engines apply to your page. I’m not sure if that is true, however if I were a visitor to your site that found you through keywords on a search engine I would find it welcoming to find those keywords early in my reading of your page.

Links

Use your keywords in any links to your page from within your own web site and ideally where you can on links from external web sites. Search engines following these links will pick up on these keywords as being relevant to your page.

Alt tag

On all your images, use the alt tag and include your keywords in the text. Obviously the text needs to be relevant to the image. Using the alt tag is important for addressing web site accessibility which is now a legal requirement in many countries. Also, search engines read this text and use it for indexing your site.

Follow the guidelines in this article on how to use keywords to optimise your web site and I’m sure you will soon see increased traffic to your site.




Mike Seddon is the founder of KKSmarts. Their site contains many free guides that will show you how to drive traffic to your website. Their Free Google SEO Training is also very popular and can be enjoyed online in the comfort of your own home.

How To Increase Search Engine Traffic

The key to increase search engine traffic is quite simple. Follow this formula and you will be successful:

1. Research high traffic keywords in your niche

Use Word Tracker's free keyword research tool and identified some long-tailed keywords that don't have a lot of competition. Simply type in the keywords from Word Tracker into the Google search engine and note the 'results' on the right-hand side. Any keyword phrase with over 50 searches per day and under 500,000 results in Google is a pretty good and will increase your search engine traffic and ranking. Of course, there are far better, so don't stop on the first one that jumps out at you, get a good list.

2. Write articles for your website or blog that include a keyword phrase in them 2-4% of the time. Increase search engine traffic by out writing your competitors. Most webmasters are bad at writing keyword targeted articles, which makes it easy for you to out rank them.

Make sure to put your keyword phrase in your title and header with other words to boost interest. For example, for "Aluminum Bats" I'd put something like, "Aluminum Bats - Whack! Swing Away Kid" or something that stresses benefit like, "Now Hit Farther than Ever with Aluminum Bats". You want to get clicked on to increase your search engine traffic, so a good title is crucial, both for ranking well and getting visitors to click.

3. Now you need to get these pages noticed and build up some link juice. Search engines love sites that have lots of links pointing to them and that will increase your ranking and traffic. You can do this by posting on other blogs, forums, trading links, etc., but this can be a long and time consuming process.

If you want fast results without paying then I'd suggest using a backlinks tool to save you time and build viral links naturally, so you can focus on writing more articles to increase search engine traffic to your website.

Find out how to get 100s of free natural backlinks in 30 minutes.

-Article written by Scott Million

SEO - Insider Tips To Creating SEO Keywords And Phrases

If you have been practicing search engine optimization you probably already know that it is a good idea to include quotes in your keywords and keywords phrases to make your web copy more attractive to the search engines. You probably also know that is a good idea to put things that your site specifically sells in quotes so that the search engine spiders see you as having exclusive or specialized content or information. However there are a few more tips that come along with creating SEO keywords and phrases that are less well known.

Many SEO experts advise practicing word stemming. This means that when you do find a keyword that works that you should not hesitate to use it in the words different forms. For example take the phrase “SEO optimization”. You might also want to use phrases such as SEO optimizing, SEO optimized and SEO optimizers which branch out linguistically from your original keyword.

Another big tip is to avoid using what are called kill terms. This is just a phrase for conjunctions and prepositions that are largely ignored by the search engines. Common kill terms include a, an and, at, by, for, in, it, of, the too, to, web and with.

Yet another tip is to be aware of case sensitive keywords. When in doubt you should always submit them in lower case. However when it comes to names and places you might also want to put things in their proper cases. For instance if you are searching for Frank Kern you will want to put in Frank Kern as well as frank kern. Some experts even advise putting in a keyword all in caps as in FRANK KERN as many individuals have stuck capital key caps when they search. The search engine that is thought to be most sensitive to case is Alta Vista.

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

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About the Author:

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com New Baby Gift
Mobility Scooters
Windows Faringdon

SEO - Insider Tips To Creating SEO Keywords And Phrases

If you have been practicing search engine optimization you probably already know that it is a good idea to include quotes in your keywords and keywords phrases to make your web copy more attractive to the search engines. You probably also know that is a good idea to put things that your site specifically sells in quotes so that the search engine spiders see you as having exclusive or specialized content or information. However there are a few more tips that come along with creating SEO keywords and phrases that are less well known.

Many SEO experts advise practicing word stemming. This means that when you do find a keyword that works that you should not hesitate to use it in the words different forms. For example take the phrase “SEO optimization”. You might also want to use phrases such as SEO optimizing, SEO optimized and SEO optimizers which branch out linguistically from your original keyword.

Another big tip is to avoid using what are called kill terms. This is just a phrase for conjunctions and prepositions that are largely ignored by the search engines. Common kill terms include a, an and, at, by, for, in, it, of, the too, to, web and with.

Yet another tip is to be aware of case sensitive keywords. When in doubt you should always submit them in lower case. However when it comes to names and places you might also want to put things in their proper cases. For instance if you are searching for Frank Kern you will want to put in Frank Kern as well as frank kern. Some experts even advise putting in a keyword all in caps as in FRANK KERN as many individuals have stuck capital key caps when they search. The search engine that is thought to be most sensitive to case is Alta Vista.




Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com New Baby Gift
Mobility Scooters
Windows Faringdon

What are SEO keywords?

An article looking at keywords within websites, and why their correct use in these sites content is so important. The article also looks at how failing to use keywords can have a negative impact on your website.

SEO Search Engine Optimisation is a method of attracting traffic to a website through the use of text within the website. Within this text are keywords which relate to the search that is being performed. These search results are classed as being ‘natural’ as the language within the text flows correctly and easily picked up by the spiders that search a website’s content in order for it to appear on a search list.

SEO is a hugely important aspect of a website’s marketing and can be the difference between getting 5-10 hits per day and thousands of hits. Everyone wants their website to be ranked highly on search engines and many people will go to great lengths to make sure that the site’s

SEO is of top quality. The text that is contained on a website needs to contain keywords that are likely to be used in searches for a particular topic or roduct. These keywords are often the name of the topic or product itself.

For example if a person wanted to find out about long haired cats they would type the phrase ‘Long haired cats’ into their chosen search engine. This ould then start to crawl or spider the Internet looking for all the websites that had these words contained within them. If a website had the exact phrase ‘long haired cats’ on it, preferably several times, then it would rank highly on the search results. The words ‘long’ ‘haired’ and ‘cats’ all separately would not really have much relevance to the search results, after all these could present
websites about long hair, or just cats in general and the person searching would find these of little or no value to them. This is where the use of SEO comes into play. If you were the owner of a website that was about long haired cats, you would obviously have this term contained within it, or so you would think. However, if you are not aware of SEO you might not use this term at all in your websites content, preferring to use breed names instead, or it might only be
used once or twice. This would result in low rankings and very little traffic to your site.

Keywords are easy enough to think of on a certain topic, but they do require some thought. However, the effort put into thinking about keywords is minor compared to the amount of traffic they can provide for a website. It is important to think about what your website is about and then think of all the terms are the subject that you can. Then from these you can decide on the best keywords, the ones that people are more likely to search for, and use them within the text on the site. Keywords do not need to be long and difficult to spell, in fact the more words that are difficult to spell the worse your rankings could be as many people might not know how to spell them. Some search engines will provide you with the correct spellings and results but it is best to go for simple words that are easily to understand and spell.

Once you have come up with your keywords you then just write the text of your website with those words contained. Good SEO is easy to read and not stuffed with keywords, as this can lead to your site being banned from directories as it is seen as using unfair tactics to gain a high ranking. By using keywords correctly in your text you can achieve a high ranking and attract many visitors to your site.



Adrian McLean is responsible for Search Engine Optimisation (SEO), at the leading SEO Company in the UK, to learn more about SEO, please visit www.searchengineoptimising.com.

The basics of SEM, SEO and PPC

What is SEM?
Search Engine Marketing or SEM is a range of marketing techniques used to increase a website’s visibility on search engines and directories so that it will attract visits from its target audience. SEM includes SEO, PPC or a combination of these and other search related activities.

What is SEO?
Search Engine Optimisation or SEO is the process of improving the volume and quality of traffic to a website from search engines, therefore increasing the website’s ranking. It takes time to build and maintain a good SEO campaign but the results are worth it. SEO uses a combination of tools techniques, such as modifying site content, structure and code using relevant keywords, link building and utilising web standards.

What is PPC?
Pay Per Click Advertising or PPC is an advertising technique used on websites, especially search engines. The advertiser pays an agreed amount for each click delivered to their site from a link or listing on a website or search engine. In the UK, Google AdWords and Yahoo! Search Marketing are the main providers of PPC services.

What are Keywords and Keyphrases?
A keyword or keyphrase is a word or a series of words used by search engines when searching for relevant web pages. For example, if someone was looking for a cookbook, they would type in the keyword “cookbook”. Before your website is optimised, it is important to choose the correct keywords and keyphrases, as there is no point in optimising your website for keywords or keyphrases that no one searches on.

Our website has just gone live – why can’t I find it on search engines?

The internet is a very crowded place and as there is no central location to find information, users rely primarily on search engines to find what they want. If your website has been optimised and has been created using web standards, then your website should be going through the process of being indexed by the search engines. Search engines are constantly crawling the web for new websites and are continually adding new websites to their indexes. If your website has not been optimised or does not have any quality inbound links, then your chances of gaining good rankings are significantly reduced.

We have just had our website optimised – why can’t I find it on search engines?

SEO is something that takes time and needs to be consistent. Search engines give rankings based upon many factors, such as age, quality of content, appropriateness of keywords and keyphrases and links. For example, if a website has been online for a year and has had consistent content, high quality links and has not done any underhanded tactics to try and rank higher, the search engines will give rankings to this type of website over a newer website, as the search engines trust the older site.

How can we get an immediate result?
The only way your website will be ranked immediately is by using PPC. However, PPC does not grow organically like SEO and your ad will only be shown at the times you choose to pay for it. If you have the budget for both PPC and SEO, then it is best to do both in tandem, so that you get the immediate results from PPC and the long term sustainable results from SEO.



This article was written by Sandi Wassmer of London digital agency, Copious www.copious.co.uk.

Top 5 Best SEO Tips

In the early days of search engine optimization (seo), using meta-tags were the most important aspects to take note when it came to the job of optimizing a page.
The bad side at that time was, it was enough to spam your title, description and keyword meta-tags with lots of keywords and rank on top of search engines. However, with the passage of time, and the devising of new search engines algorithms and ethical rules, more factors started to be taken in consideration in the process of fully optimizing a web site, and the importance of the meta-tags soon began to wane.

The art of Search engine optimization (seo) is considered to be a time-consuming process, but it surely has its rewards. At present, there are plenty of seo consultants and experts who can easily chart strategies, and create the desired results, such as ranking on the first page of a search engine for a particular keyword, however this process requires that Web site owners or Web businesses spend a considerable amount to get this done.

Think Like A Search Engineer Too When Considering Getting An seo Service

When you feel like your site or online business needs seo to succeed, you need not follow a guide or rulebook throughout. You first and foremost, need to think like a search engineer too, and consider all the possible factors and aspects to ponder on, as this will help you understand how and why the seo experts need to do this and that. In getting a better understanding of this process, you'll be properly guided in choosing which expert to hire, and so you could properly ascertain if the expert you hire is doing the right thing.

Top 5 seo Tips

- Learn The Habit Of Submitting to search engines

For those who are finding it hard to gain any backlinks, you need to submit your Web site to every search engine you can find, and do not simply rely on the "big three' search engines, and also make sure to submit to lesser-known search engines too.

- Promote Your Site By Blogging

A good tip for succesful seo, is to promote your We bsite by asking bloggers to write about your site, in exchange for a link to their blog. A good, positive "review of your Web site will certainly be a positive factor for your Web site's overall ratings and health, especially if the blog is popular.

- Submit to as many directories as you can

It's important in seo to submit to as many directories as you can, and while the majority of directories hold usually lo Google PageRanks and rarely ever send traffic, these directories sill can provide free backlinks and help your site attain a good position in search engines. It is however recommended that you casually submit to directories, and to not exceed five submissions a day, as this ensures that Google doesn't place you in their spam folders.

- Write Good & Informative Content

Posting and writing frequent good-quality content produced by knowledge experts in their field, or people that you can trust to do their homework before jumping headfirst into writing it, is a vital factor in the search engine algorithm level, as well as the PPC campaign design level.

- Utilize Appropriate Keywords

In your content, use 2 or 3 word keyword phrases that are likely to be searched for by users. In addition, remember not to overdo it, but ensure that all the keywords are in line and included.

The most important aspect in effectively working with a seo expert, is creativity. This process can sometimes prove to e an expensive exercise both in terms of money and time, especially if you don't have a well-defined idea or route of what to do and what not to do.

Sometimes we go for expensive short-cuts, that mostly end up to be totally counterproductive, and sometimes we work on stuff that are not really needed, or are simply out of touch with reality, so we need to keep ourselves in touch with the trends, and be realistic, in thinking about the possible outcomes that we should expect from an seo expert or company.


Vanessa Arellano Doctor http://7seo.com