Integrating SEO with SEM

Search engine optimization (SEO) and social media optimization (SMO) are two different techniques with a common aim. While SEO methods have been popular almost since the advent of Internet, SMO is relatively new. With more innovations happening in both levels, many experts now argue that SEO can be integrated in SMO.

The whole concept of SEO focuses on optimizing the Web site for search engines. This is important considering the role search engines play for driving traffic to a Web site. In fact, a Web site’s PageRank is now accepted as a criterion to decide the popularity of the Web site. Customers are likely to get attracted to a Web site that shows up on top of the search engine page result (SERP). They assume that only successful Web sites (read businesses) can achieve the top rank from popular search engines such as Google.

With so much of relevance for search engine optimization, Web sites have explored different ways to improve PageRank. Popular methods include keyword optimization, link exchange, social bookmarking, and pay-per-click advertising. With the evolution of social networking solutions, some of these SEO techniques are now merged with SEM techniques. Typical example is exchange of links through mass email, blogs and forums enabled through social communities such as MySpace, Facebook, LinkedIn, etc.

Social media optimization though focuses greatly on communicating with individual community members using popular communication methods such as email, instant messenger (IM), Skype, Twitter, etc. Unlike the SEO methods, there is a personal involvement in these communications. For example, a micro-blogging application Twitter enables a Web site owner to regularly send Tweets (small messages in the form of text, image, video, Podcast, and links) to customers on a regular basis. There are provisions to customize the message by displaying the logo and theme of the brand.

Twitter is the latest example that shows how SEO can be integrated with SMO. Twitter allows Web sites to share their contents through RSS or direct links to a large community managed by highly popular Web site Twitter. Other Web sites offering such micro-blogging services are Jaiku, Pownce, Tumblr, and MySay. Micro-blogging is now integrated with popular social networking sites such as MySpace, Facebook and Orkut. These are the best-rated Web sites among the trillions of Web sites launched in the World Wide Web. This would mean that any Web site that gains traffic through these sites will get a share of their popularity.

More such innovations are expected in the coming years. Any technology that facilitates smart and fast communication is the need of the day.

Shilpi is an SEO consultant and currently associated as Internet Marketing Manager with IDS Logic, an offshore outsourcing company and web design agency providing SEO services India and web based solutions to global clients.

How to Begin Social Media Optimization

All those of you who are still stuck up with search engine optimization, in order to see your website on the top ranks with free flowing traffic. It is time now to switch your attention to a more beneficial concept of social media optimization.

You can call SMO or social media optimization, the latest fad of web 2.0. Like SEO this too is a time consuming yet profitable technique. Social networking is all about being social and engaging yourself in communities Online, which will give you and your website a wide exposure. Before beginning your SMO operation, make sure you have studied your website performance properly. Evaluate your website traffic and the nature of your target audience, so that you know whom to focus at once you are into social media optimization.

Once you have studied your website report, prepare your a rough SMO plan for your website and then begin the process. Your plan must contain a few important aspects like, targeted visitors and their movement in the website, keyword study, and SMO prospects.

Several websites like Digg, Stumbleupon, twitter are great sources to begin with your social media optimization. Use blogs and forums, community discussions and open chats too to popularize yourself on social media platform. Videos, audios and images are also a part of SMO. Podcast, bookmarks and weblogs too help in Smo techniques.

The more number of people reading your web page or accessing your e-commerce website likes, the better is your social media optimization program including web 2.0 techniques. The simple idea of SMO is to reach out to as many people as possible in order to make your website popular.

Know more about search engine marketing and search engine optimization techniques here.

About the Author- Naman Jain is an expert in Internet marketing, presently working with Rupiz Media, one of the leading internet marketing company, offering online marketing services, SEO services, affiliate marketing services and search engine marketing over the globe.

How to Promote Your Website(s) using additional Methods beside the traditional?

When you have website in fact it is great site by every mean; design and contents. But it will give you nothing until people knows that you got the website and you are selling product and/or service(s). To bring visitors on your site you would advertise your site on paid directories, advertising classified website, even you will go for PPC (pay per click) services. Beside this you will also hire expensive SEO (Search engine optimization service) provider to gain search engine organic/free targeted traffic.
But there are still few ways, which are overlooked by most of webmasters and entrepreneurs. There are lots of obvious ways in which you can get targeted traffic:

Bookmarks in news, networking websites: In the recent internet, I am sure you might have come across the term social networking or bookmarking etc website resources, which are basically news, video, photo sharing sites. But from the modern internet marketing practices it is became obvious source of targeted traffic to your site. Honestly, its use is become the challenge to SEO professionals and their future, because the time has arrived that steams of discussion are started in the comparison of SEO. (I will write separate article for the SEO and SMO (Social media Optimization). Here, I just want to say that, it is the new way of very efficient way to have desired visitors to your site. I know more than 100 social websites from which you can establish this kind of traffic.

Add bookmarking link at your website: Add the link at your home page, asking visitors of your site to bookmark your website. Beside this old fashion link add few linked icons of social networking sites. Codes of these icons and widgets are found easily at the respective social networking sites.

Promote your site in mailing lists, Forums etc: there are many of targeted e-mail based discussion lists, chat rooms and news groups provided by the internet people free of cost with categorized pages. Where you can sign-up and select the category and start discussion. You can spend one or two hours weekly searching for groups where a conversation is taking place. Do not use aggressive marketing and overly plug your company, even if you see some people doing so. Instead, add to the discussion in a helpful way and let the signature at the end of your e-mail or post message do the marketing for you. People will gradually get to know and trust you, visit your website, and do business with you.

Use additional viral marketing techniques: Use your site visitors and customers; many have their communication networks, to spread the word about your web site. Some examples include word-of-mouth, public relations, referrals, blogs, and other forms of network marketing.

Become an online expert in your field: Use your expertise to become an expert in your field and promote your website for free. Sign up for Yahoo Answers or Google Answers and Google webmaster, and answer questions asked by online visitors. You will have the opportunity to write your company’s URL in your profile. It is a great way to gain additional Internet exposure as well.

Use your business cards: When you plan to have stationary for your company; like visiting cards, letterheads and brochures don’t forget to add your website URL

Use your daily and day to day emails communication: Utilize signature option of your email client as a way to bring visitors to your website. Add your company name, address, phone, fax email and URLs of your business website and the blog.

Use newsletter: Ask your web designer to create a quality, yet a simple newsletter template. Start publishing a monthly or fortnightly newsletter which is one of the very best ways to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. Don’t forget to place your URL along with your other contact information, in each newsletter you send out.

Use press releases: When your business has an event, create press releases and submit online news channel (also add it to social networking sites) sites. Use these opportunities to mention your company’s URL near the bottom of each news release. There are many online press releases or news websites, including PRWeb.com, PRWire.com and others you may use to promote something exciting happening within your company.

Write articles: Start writing articles about your business and express your expertise. These articles, you can add to your newsletters, submit these in article directories like articledashboard.com etc. Also these article links can be added to the bookmarking website. Remember here in articles you can add linked keywords which will also be great as far as SEO is concerned. Many article directories allow you to place two to three linked key words with each article you submit in resources box.

Traditional means: be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, magazines, yellow pages and more. Ask an expert to create an attractive add for you which contains the offers, services, products info in brief. Now place URL of your website where the visitors can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc Note: From above notes you would see that many Medias for placing your articles are inexpensive and free, but very effective.

Please remember, no one can give guarantee of position one on any search engine as far as Search engine optimization service provider is concerned. However, professionally experts do their best and follow the procedures and maintain quality and required quantity, than there is no doubt that we can bring your website on the top position of any search engine. For More information visit our search engine optimization service provider blog.