Most Important SEO marketing ideas

When contemplating web design function combined with Search Engine Optimization (SEO) strategies it is important to understand that virtually all elements of marketing are connected and interdependent. Each component may serve its own unique function, but is enhanced through the blending (mashing) of the various marketing strategies available.

Let’s run through a few to see how marketing elements can work together to create something bigger than you would have thought possible.

Social Media – this generally non-intrusive marketing tool can provide the possibility of blogging, video streaming and podcasting all in one convenient location. for more detials:-www.sitemap-makers.com.This off site page can also be used as a powerful backlink that can direct potential customers from your social media page to your primary website.

Forums – this element provides a mechanism for customers to talk together about your products or services. It allows you to obtain free marketing research. The microcosm of a forum may not present an entirely clear picture, but it can forecast certain trends within your customer base.

RSS Feeds – Real Simple Syndication can be a positive in alerting those most interested in new posts in blogs as well as any updated content on your primary site to any new posts. RSS has to syndicate something so it makes sense to use this feature in traffic building strategies by syndicating your own unique content.

Autoresponders – this marketing tool helps keep those interested in your site in tune with your site longer. It provides access to dynamic knowledge based information and can be directed to the customer at the point of greatest interest – and it does so hands free and instantaneously.

Email Marketing – when using this tool you are attempting to improve traffic to your site and convert visitors to buyers. Email marketing is best developed in conjunction with a solid website filled with useful consumer-centric information. If you provide solid email marketing, but have not developed a comprehensive site you essentially defeat the purpose of this form of marketing.

Ezines – you can use email marketing or RSS to alert consumers to new ezine editions. Ezines can feature PPC advertising for residual income and the ezine can be used to point customers to specials, discounts or freebies – and your primary sales site. for visit detials:-www.greatseosecrets.com.Traffic Building – virtually every aspect of the features listed in this article are designed to improve traffic to your site. Social media and the use of blogs, video streaming, podcasts ezines, email marketing, forums, and RSS feeds all contribute to traffic building.

You can mix and match marketing ideas, but the more you can add to the mix the more opportunity you will find in the midst of improving SEO and affiliated marketing strategies.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.
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Websites You Should Be Getting Links From

Have you ever wondered how to optimize your link building campaign? Start by identifying the right websites to target for one-way or reciprocal linking.
Everyone knows the importance of links when it comes to increasing your search engine results. The first question you must ask is where to get links from. There are two strategies here.

1. The most effective way to identify the "right" sites to get links from should be based on who is linking to your competition defined by who outranks you on Google for your identified search term. Ideally you should be evaluating who links to the #1 search result in Google for the keywords or keyword phrases you’re optimizing for. If you get the same sites to link to your site in the right way you’ll be in the top position on Google for that given keyword phrase.

There are a variety of methods to determine which sites are linking to the #1 result in Google for the keyword phrase you’re targeting. Begin by identifying which site is in the #1 position for your search term. Once you’ve identified this site, do one of the following:

• Google Search. Go to Google.com and type in the following:

Link: www.competitor.com and press return. Be sure to replace the "competitor.com" with the name of the site you’ve already identified as having the #1 position on Google for your search term.

The result will be a series of sites linking to your competitor. The only downside to this method is that you will not know which sites are more important than others (i.e. number of links linking into those sites, Google PR, keyword content on pages, etc.)

• Alexa. Go to Alexa.com and type in the name of the site you’re researching. Alexa.com is a tool used to measure the popularity of sites using the Alexa toolbar. Because not everyone uses the Alexa toolbar, the information is only directionally correct.

Once you get the resultant website, you will see a number of options listed. To the right of the thumbnail image, click "Sites Linking In".

This option returns a list of sites that Alexa has identified as linking into the site you’re researching. This can be an adequate starting spot for your link building campaign.

• Online SEO Tools. Using online marketing tools to automatically generate a list of sites linking into your competitor’s site that provides link details (Google PR, Link text, Number of inbound links to competitor’s site, Page title, etc.) is the most effective way to generate a list of targeted sites for your link development efforts.

I’ve personally bought and used about a dozen different products to help me keep an eye on my competition and more importantly build an effective linking campaign. In less than 30 seconds some of these tools let you know exactly which sites are linking to the #1 positioned website and give you the information needed to contact them and request a link.

You can use whatever tool you want as long as it provides you a list of sites linking into your competitor and a way to prioritize that list. If you start to develop links from the highest quality sites first, your climb to the #1 spot on Google will happen that much faster.

• Identify Authority Websites. Authority websites are those sites linking to 3 or more of your competitors. You can save time by using an online SEO tool to find these sites. If you do not have a tool at your disposal, you can accomplish this manually using the following method:

1. Search for competitive sites by visiting Google and searching for your most important search term.

2. Create a spreadsheet of the top 100 sites "linking in" to each of your top 5 competitors (Microsoft Excel is a good tool for this)

3. Sort Alphabetically

4. While looking at the list, see if any of the website URL’s are duplicated across your list. If the site appears 3 or more times, highlight it.

5. Once you’ve developed your list of competitive sites, you should visit each one to determine how your competitors are listed.

Once you’ve identified your Authority Websites, contact them. Model the strategy that your competitors have used. If these sites are Directories, look for a directory submission form. If the links are from articles that your competitors submitted, submit your own. If all you can locate is an email, ask the webmaster to include your site. You may also suggest a link exchange if the opportunity arises.

Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. To discover how to improve search engine rankings on Google and other major search engines vist http://www.webmastersbookofsecrets.com and the Marketing Blog.