Robots.txt to Keep Those Crawlers at Bay

The world of the internet is a crazy mix of various tools, technologies and terminologies that can have you winding up in circles with the apparent complexities involved. Much of that obviously happens to hover over the arena of website marketing or promotion in which lots of tools and strategies are at play. The act of making your website more visible for the audience denotes its quantitatively improved appearance on search engines. The more number of times your website is reflected on search engines when people search for relevant services or products, the more traffic you can generate. This is possible through a process known as search engine optimization or SEO in short. A search engine optimization firm analyses the potential that is underlying your website and prepares a strategy for its promotion. For this purpose, a web promotion firm engages in activities like keyword research, article submissions, link building and directory submissions. With a lot of such firms prevalent today, you can avail really affordable search engine optimization services.
In the midst of this entire process, a web promotion specialist may face certain obstacles in the way. One such obstacle is variably known as robots or crawlers or spiders, which can visit your websites regularly to scan the contents and make an impression out of it. Now, this can be both advantageous or disadvantageous for you with the latter being a common scenario since you would not be updating your website content everyday and the robots can lower the search frequency after some time. To avoid this, a program known as robots.txt or robots exclusion protocol has been developed to prevent the accessibility of your website by the robots. So, the next time you seek out an affordable web promotion service, be sure that you specifically ask for the inclusion of this program by the SEO specialists for your website. The lesser the hassles you face in your web promotion process, the more chances you have of success.